GNC: Quality You can Trust

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About Us

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Who we are

Not to be somebody else, but to be their best. Not to get more, but to be more. To turn “I want” into “I do.” At GNC, we believe in living life from the inside out. We celebrate people’s dreams, their health and their promises to themselves. We celebrate people who make the most out of every day.

We celebrate people who take care of themselves, give of themselves—and in their own way, do something extraordinary for others. People who inspire others, by example, to LIVE WELL. We believe that everyone has the opportunity to be extraordinary.

Healthy people have the spirit, energy, optimism and determination to get things done, to make things happen and to be a hero in their own lives.

2007

Established In

1000+

Product

20

Brands

24/7

Support

Vision

This Guides Everything We Do. It’s How We Stay Focused On Inspiring People Every Day To Live Their Very Best Lives

Products

GNC is always positioned as the premium brand within our stores, unlike many specialty retailers that use their own private label products as a value creator.

Values

We Can’t Achieve That Vision Without A Shared Code, A Set Of Values That We Live Every Single Day.

Our History

1930
Established

1935
  • A MISSION IS SET IN MOTION
  • In August 1935—inspired by a nutrition lecture—David Shakarian opened Lackzoom, a health food store, at 418 Wood Street in Pittsburgh, Pennsylvania. A yoghurt drink named Lackzoom was the first product.

1940
  • SCIENCE BECOMES OUR BACKBONE
  • In 1943, Lackzoom Laboratories was filed as a company in Pennsylvania. The facility at 5438 Penn Avenue in Pittsburgh housed GNC’s first headquarters, as well as a lab for new product development.

1950
  • LACKZOOM BECOMES GENERAL NUTRITION CENTERS
  • In 1956, Lackzoom was manufacturing products under its Nutrition Square house brand. By 1959, the company was renamed General Nutrition Centers and had a national mailorder service.

1960
  • A FLEET OF STORES AND PRODUCTS EMERGE
  • By 1963, the first of 12 expansion stores opened in Pennsylvania, Ohio and New Jersey. More and more manufacturing and products were consolidated under the Nutrition Square house brand.

1970
  • FULL-SCALE MANUFACTURING BEGINS
  • The plant in Fargo, North Dakota, opened in the mid-‘70s and produced Zesty Sunflower Seeds, cosmetics, crackers and cookies. In 1979, our Greenville, South Carolina, tablet-manufacturing plant began production. The first GNC tablet was pressed—a vitamin C supplement

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